Paperless ticketing for Hamilton in West End

HamiltonBway0258r Phillipa Soo and Lin-Manuel Miranda.jpg

Picture: Joan Marcus

Priority booking for the much-anticipated London debut of the multi-award winning Broadway hit Hamilton will open at noon tomorrow (16 January).

In a bid to beat the touts the team behind the show’s debut in the capital are operating ‘paperless ticketing’ which means they will not be issuing any physical tickets in advance.

Powered by Ticketmaster, at the end of each transaction the customer will receive an email confirming their purchase. On arrival at the theatre for the performance the buyer will be required to present the email, their original payment card and government-issued photo ID. The payment card will then be swiped to produce their tickets. Anyone wishing to pay cash will be able to do so when the box office reopens in the autumn.

Only theatregoers who registered for priority booking before the list closed on 31 October 2016 will be able to purchase up to four tickets (per person) tomorrow. Those who do not already hold a Ticketmaster account are advised to visit the website and create one in advance.

Demand is expected to be high and the producers have warned that they may not be able to accommodate all priority bookers in the first booking period.

There will be a further opportunity to purchase tickets when they go on general sale from 12 noon on 30 January when another allocation of tickets will be available for the same performances. The ticket limit at general on-sale will rise to six.

Earmarked by Cameron Mackintosh as the production to launch his multi-million pound refurbishment of the Victoria Palace Theatre, Lin-Manuel Miranda’s hip-hop flavoured show is due make its debut in November.

Heavily tipped from its Broadway opening night as a leading awards winner, Hamilton banked the Pulitzer Prize for Drama and the 2016 Grammy for Best Musical Theater Album before adding a stunning 11 Tony awards, including the award for Best Musical, to its trophy cabinet.

Currently playing to sell-out crowds on Broadway at the Richard Rodgers Theatre and in Chicago, Miranda’s tale of one of America’s founding fathers debuted Off-Broadway in February 2015 where it secured the piece’s first gong, the Drama Desk Award for Outstanding Musical.

The Broadway production of the show which has book, music and lyrics by Miranda, is directed by Thomas Kail, with choreography by Andy Blankenbuehler and musical direction and orchestrations by Alex Lacamoire, and is based on Ron Chernow’s biography of Alexander Hamilton.

Hamilton is produced by Jeffrey Seller, Sander Jacobs, Jill Furman, The Public Theater and Cameron Mackintosh.

Angela Thomas

Readers may also be interested in:

Hamilton dominates the Tony Awards – News

Hamilton – The Public Theater, New York – Review


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