Vote opens for This Morning Audience Award as part of Oliviers 2015

273582_620_previewAs of midday today on Tuesday 17 February, theatre fans from across the UK are able to vote for their favourite long-running West End show to win the much coveted This Morning Audience Award (as part of the Olivier Awards 2015). Three-time Olivier winner Imelda Staunton was live in the This Morning studio to launch the public vote for Theatreland’s most sought-after prize.

ITV will be broadcasting highlights of the Olivier Awards ceremony at the Royal Opera House on the evening of Sunday 12 April.

Eamonn Holmes and Ruth Langsford, hosts of ITV’s flagship daytime show, will be there on the night to present the award to the winning production.

Langsford said: “The variety of shows to choose from is just astounding, from spectacular West End musicals to incredible plays, and everything in between! British theatre audiences really are spoilt for choice. I can’t wait to see which one will win the vote.”

Holmes added: “Ruth and I love the theatre. A perfect night out would include a top West End show, so we are especially thrilled to be presenting the This Morning Audience Award at this year’s Oliviers.”

The Olivier Awards with MasterCard celebrate the world-class status of London’s theatre and are Britain’s most prestigious stage honours.

The This Morning Audience Award is the only Olivier Award decided entirely by members of the public. Shows have until midday on Thursday 5 March to vie for votes. A shortlist of the four shows which receive the most votes will then be announced on Monday 9 March, after which voting will re-open until 5pm on Friday 10 April.

All first round voters will automatically be entered into a prize draw to win a pair of tickets to the Olivier Awards ceremony. To vote for your favourite long-running West End show go to

The 16 eligible shows for this year’s This Morning Audience Award are:

The 39 Steps, Billy Elliot the Musical, Charlie and the Chocolate Factory, The Commitments, The Curious Incident of the Dog in the Night-Time, Disney’s The Lion King, Jersey Boys, Mamma Mia!, Matilda the Musical, The Mousetrap, The Phantom of the Opera, Stomp, Thriller Live, War Horse, Wicked and The Woman In Black.


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