London’s first theatre-themed coffee shop Theatre Café has announced expansion plans which will involve opening a new site in the heart of Covent Garden and a re-branding of its existing Shaftesbury Avenue site as The Theatre Café Expresso.
Operated by family-run ticket agency, London Theatre Bookings, The Theatre Café will take up residence in a new larger space in St Martin’s Lane in June. The larger premises will feature a new stage and offer more live events and opportunities for fans to become involved in the West End theatre community.
Announcing the latest developments in the Theatre Café story, London Theatre Bookings and The Theatre Café’s chief operations officer, Ryan Woods said: “I am so delighted we have the opportunity to expand The Theatre Café. The industry and fans have taken this café to their heart, supported us and now we can give them all a bigger space to bring the theatre community together.
“We aim to make theatre more accessible to the public, which lies at the heart of why we are passionate about progressing this place. I am so proud to lead this company of dedicated staff and owners who all share that goal.”
Launched in January 2015, The Theatre Café in Shaftesbury Avenue rapidly became a popular destination for theatre lovers and tourists visiting London’s West End.
Already a popular part of London’s theatre district, The Theatre Café recently unveiled a tasty tie-in with hit show Waitress to bring the Waitress pie jars (created by Cute As Cake of New York to accompany the show’s Broadway run), to audiences at the Adelphi Theatre.
Following the main Café’s move to St Martin’s Lane, the Shaftesbury Avenue site will operate as ‘grab and go’ coffee shop The Theatre Café Expresso.
Angela Thomas
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