West End actress Zoë Rainey, and actor and producer Thomas Coles, have teamed up with strategic content agency Nucco Brain to create a new short film aimed at reminding audiences about the magic of live theatre.
With so many venues remaining dark, the creators of The Applause hope their animated film will inspire viewers to buy tickets for shows that have managed to reopen, purchase Theatre Tokens for future live performances or simply donate to local theatres and live venues across the UK.
Commenting on the project, Rainey whose West End credits include Wicked and An American in Paris said: “I was heartbroken at the thought of some theatres not surviving this terrible time and I wanted to tell a story to inspire people to come together and help save vulnerable theatres so we can all experience the wonderfully unique intimacy of live theatre and applause again when this is all over.
“Thomas and I wanted to gift this film to the theatre industry as a sign of hope and to help us all believe that we will return and that what theatre stands for in a community, by bringing people together, will heal us. We need theatre more than ever after this very difficult period. And with Christmas approaching, a theatre ticket for 2021 could give people something to look forward to.”
Nucco Brain’s founder and MD, Stefano Marrone, added: “As a creative company, we want to do all that we can to support the creative community throughout this time of hardship. So when the opportunity came along to use our storytelling skills to help theatre land, we jumped at the chance. We just hope it brings people back to theatres as quickly as possible so that this iconic British institution can make a full and speedy recovery.”
Featuring a score by screen and stage composer Patrick Neil Doyle, the monochrome animated film tells the story of 12-year-old Juliet and her dog Ruffle as they find their way into a closed theatre and reawaken and release a little theatrical magic back into the world.
With animation by Nick Edmondson and Sam Ceccatty, the film was written by Rainey who also co-produces with Coles. Creative and strategy is by Marrone and Alistair Robertson, production is by Maggie Koo and Amanda Ramos, with audio by Paul Gatehouse Sound Design Ltd and We are Listeners.
Angela Thomas
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