Producer Judy Craymer has announced that Viva Forever!, the musical inspired by the songs of the Spice Girls, has posted closing notices at the Piccadilly Theatre for June 29, 2013.
In a press statement Craymer said “It is with a heavy heart that we’ve had to make this very difficult decision to post closing notices for this original show which is blessed with one of the most brilliant casts currently on the West End stage. We set out to create a contemporary story that truly reflects our time; to take a satirical look at the underbelly of a TV talent show and the chaos that ensues for a mother, her daughter and their friends, a theatrical event to embrace all generations both on and off the stage.
“Testament to that achievement is the standing ovation at every performance from an audience of families and friends all enjoying a great night out. The show has evolved since we first opened and is now brighter, lighter and funnier, but despite the wonderful audiences and extremely positive feedback we just can’t make it work. I’m so proud of everyone involved in this production. Viva Forever! may be taking its leave for now in the West End but the legacy of the Spice Girls will never fade.”
The Spice Girls said: “We want to thank the cast and all the fans for their support, and although Viva Forever! won’t continue in the West End we are thrilled that the thousands of people who came to the show had as much fun as we did.”
Musical Theatre Review‘s Lisa Martland was not impressed by the show when it opened in December 2012, writing: “Indeed the narrative lumbers along packed with large dollops of dull dialogue, leaving one longing for another musical interlude. It’s more like an extended Ab Fab sketch mixed with a quick injection of emotional intensity every now and then.”
Viva Forever! is a musical with a book by Jennifer Saunders, inspired by the music of the Spice Girls. The production is directed by Paul Garrington and choreographed by Lynne Page. Peter McKintosh is the designer, with lighting design by Howard Harrison, sound design by Bobby Aitken and musical orchestration by Martin Koch.
Viva Forever! is produced by Judy Craymer in association with the Spice Girls, Simon Fuller and Universal Music.
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